|Publication type:||Conference other|
|Type of review:||Not specified|
|Title:||Individuals as institutional entrepreneurs : how do CSR professionals strategically drive the CSR implementation process?|
|Conference details:||29th EGOS Colloquium, Montreal, 4-6 July 2013|
|Subject (DDC):||658.4: Executive Management|
|Abstract:||Exploring the role of individuals in institutional change brings in the focus on the implementation process of corporate social responsibility (CSR) in general and on the individual drivers of the CSR implementation in particular: CSR professionals, a relatively new actor in multinational enterprises. That interest leads to the following research question: "Which strategies do CSR professionals use to implement CSR?" While CSR implementation relates to divergent change and therefor qualifies as institutional change, this change is highly process-like. The process view suggests understanding institutional entrepreneurs as sense makers who redirect change through sensegiving strategies. Eight different strategies are presented which are applied by CSR professionals for putting CSR into practice. The work aims to expand our knowledge of institutional entrepreneurship and institutional change. The study is based on qualitative data collected mainly by semi-structured interviews with CSR professionals from various industries and independent CSR consultants in Germany. The research uses grounded theory methodology by combining it with multiple case study research.|
|Fulltext version:||Published version|
|License (according to publishing contract):||Licence according to publishing contract|
|Departement:||School of Management and Law|
|Organisational Unit:||Institute for Organizational Viability (IOV)|
|Appears in collections:||Publikationen School of Management and Law|
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