Publication type: Book part
Type of review: Editorial review
Title: Kundenbedürfnisse und Kundensegmente
Authors: Hofmann, Roland
Spririg, Titus
et. al: No
Published in: Schweizerische Bankbetriebslehre : Grundlagen für das Hochschulstudium
Editors of the parent work: Bienert, Horst
Ziegler, Suzanne
Page(s): 139
Pages to: 151
Issue Date: 1-May-2013
Publisher / Ed. Institution: Compendio
Publisher / Ed. Institution: Zürich
ISBN: 978-3-7155-9861-1
Language: German
Subjects: Bank; Beratung; Kundenbedürfnis; Kundensegment; Schweiz; Segmentierung
Subject (DDC): 332.1: Banks
URI: https://digitalcollection.zhaw.ch/handle/11475/18011
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Wealth & Asset Management (IWA)
Appears in collections:Publikationen School of Management and Law

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