Title: Kundenbedürfnisse und Kundensegmente
Authors : Hofmann, Roland
Spririg, Titus
et. al : No
Published in : Schweizerische Bankbetriebslehre : Grundlagen für das Hochschulstudium
Pages : 139
Pages to: 151
Editors of the parent work: Bienert, Horst
Ziegler, Suzanne
Publisher / Ed. Institution : Compendio
Publisher / Ed. Institution: Zürich
Issue Date: 1-May-2013
License (according to publishing contract) : Licence according to publishing contract
Type of review: Editorial review
Language : German
Subjects : Bank; Beratung; Kundenbedürfnis; Kundensegment; Schweiz; Segmentierung
Subject (DDC) : 332.1: Banks
Departement: School of Management and Law
Organisational Unit: Institute of Wealth & Asset Management (IWA)
Publication type: Book part
ISBN: 978-3-7155-9861-1
URI: https://digitalcollection.zhaw.ch/handle/11475/18011
Appears in Collections:Publikationen School of Management and Law

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