| Publication type: | Conference other |
| Type of review: | Not specified |
| Title: | Professionelles Produktmanagement : was machen erfolgreiche Unternehmen anders? |
| Authors: | Fuchs, Rainer |
| et. al: | No |
| Conference details: | 8. Jahrestagung: Professionelles Produktmanagement im Maschinen- und Anlagenbau, Stuttgart, Deutschland, 30-31 Januar 2014 |
| Issue Date: | 2014 |
| Language: | German |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/17993 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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