| Title: | Professionelles Produktmanagement : was machen erfolgreiche Unternehmen anders? |
| Authors : | Fuchs, Rainer |
| et. al : | No |
| Conference details: | 8. Jahrestagung: Professionelles Produktmanagement im Maschinen- und Anlagenbau, Stuttgart, 30-31 Januar 2014 |
| Issue Date: | 2014 |
| License (according to publishing contract) : | Licence according to publishing contract |
| Type of review: | Not specified |
| Language : | German |
| Subject (DDC) : | 658.8: Marketing management |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Publication type: | Conference other |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/17993 |
| Appears in Collections: | Publikationen School of Management and Law |
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