|Title:||Social value orientation : an analysis of measurement, form, predictive power, and malleability of social preferences|
|Authors :||Ackermann, Kurt Alexander|
|Advisors / Reviewers :||Murphy, Ryan|
|Publisher / Ed. Institution :||ETH Zürich|
|Publisher / Ed. Institution:||Zürich|
|License (according to publishing contract) :||Licence according to publishing contract|
|Series :||Diss. ETH|
|Subject (DDC) :||303: Social processes|
|Abstract:||The general topic of this dissertation is an interdisciplinary construct termed Social Value Orientation (SVO), which captures the idea of how much weight a person attaches to the welfare of others in relation to his or her own. The first substantive (i.e. succeeding the introduction and preceding the conclusion) chapter of the following manuscript is concerned with reviewing the literature on SVO with a focus on how the construct has been theorized and measured. For the past forty years, SVO has been assessed almost exclusively –and often thought of, too– as a categorical variable, such that people are simply classified as being prosocial, individualistic, or competitive.|
|Departement:||School of Management and Law|
|Organisational Unit:||Institute of Marketing Management (IMM)|
|Publication type:||Doctoral thesis|
|Appears in Collections:||Publikationen School of Management and Law|
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