Title: Social value orientation : an analysis of measurement, form, predictive power, and malleability of social preferences
Authors : Ackermann, Kurt Alexander
Advisors / Reviewers : Murphy, Ryan
Diekmann, Andreas
Fischbacher, Urs
Böhm, Robert
Extent : 210
Publisher / Ed. Institution : ETH Zürich
Publisher / Ed. Institution: Zürich
Issue Date: 11-Nov-2014
License (according to publishing contract) : Licence according to publishing contract
Series : Diss. ETH
Series volume: 22135
Language : English
Subject (DDC) : 303: Social processes
Abstract: The general topic of this dissertation is an interdisciplinary construct termed Social Value Orientation (SVO), which captures the idea of how much weight a person attaches to the welfare of others in relation to his or her own. The first substantive (i.e. succeeding the introduction and preceding the conclusion) chapter of the following manuscript is concerned with reviewing the literature on SVO with a focus on how the construct has been theorized and measured. For the past forty years, SVO has been assessed almost exclusively –and often thought of, too– as a categorical variable, such that people are simply classified as being prosocial, individualistic, or competitive.
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Doctoral thesis
DOI : 10.3929/ethz-a-010273775
URI: https://digitalcollection.zhaw.ch/handle/11475/17676
Appears in Collections:Publikationen School of Management and Law

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