| Publication type: | Conference paper |
| Type of review: | Not specified |
| Title: | After sales services of Swiss manufacturing companies in China |
| Authors: | Prandini, Markus Lehmann, Ralph |
| et. al: | No |
| Proceedings: | Proceedings of the Spring Servitization Conference : Internationalisation through Servitization |
| Editors of the parent work: | West, Shaun Gebauer, Heiko Baines, Tim |
| Conference details: | Spring Servitization Conference «Internationalisation through Servitization», Lucerne, 15-17 May 2017 |
| Issue Date: | 2017 |
| Publisher / Ed. Institution: | Aston University |
| Publisher / Ed. Institution: | Birmingham |
| ISBN: | 9781854494184 |
| Language: | English |
| Subject (DDC): | 658: General Management |
| Abstract: | The study examines the after sales service business of Swiss manufacturing firms in China. It investigates eight cases of small and midsize firms (SMEs), describes the objectives the firms are pursuing with after sales services in China and how they are configuring their services. It evaluates to what extent the service models correspond to the conditions of the Chinese market and develops recommendations for the design of after sales services in China. The investigated firms use a problem-solving model in their after sales service business which corresponds to the existing economic conditions in China. The study extends the existing knowledge on after sales services in foreign markets and provides recommendations for SMEs on the configuration of services in China. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/17623 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | International Management Institute (IMI) |
| Appears in collections: | Publikationen School of Management and Law |
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Prandini, M., & Lehmann, R. (2017). After sales services of Swiss manufacturing companies in China [Conference paper]. In S. West, H. Gebauer, & T. Baines (Eds.), Proceedings of the Spring Servitization Conference : Internationalisation through Servitization. Aston University.
Prandini, M. and Lehmann, R. (2017) ‘After sales services of Swiss manufacturing companies in China’, in S. West, H. Gebauer, and T. Baines (eds) Proceedings of the Spring Servitization Conference : Internationalisation through Servitization. Birmingham: Aston University.
M. Prandini and R. Lehmann, “After sales services of Swiss manufacturing companies in China,” in Proceedings of the Spring Servitization Conference : Internationalisation through Servitization, 2017.
PRANDINI, Markus und Ralph LEHMANN, 2017. After sales services of Swiss manufacturing companies in China. In: Shaun WEST, Heiko GEBAUER und Tim BAINES (Hrsg.), Proceedings of the Spring Servitization Conference : Internationalisation through Servitization. Conference paper. Birmingham: Aston University. 2017. ISBN 9781854494184
Prandini, Markus, and Ralph Lehmann. 2017. “After Sales Services of Swiss Manufacturing Companies in China.” Conference paper. In Proceedings of the Spring Servitization Conference : Internationalisation through Servitization, edited by Shaun West, Heiko Gebauer, and Tim Baines. Birmingham: Aston University.
Prandini, Markus, and Ralph Lehmann. “After Sales Services of Swiss Manufacturing Companies in China.” Proceedings of the Spring Servitization Conference : Internationalisation through Servitization, edited by Shaun West et al., Aston University, 2017.
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