Publication type: Conference paper
Type of review: Not specified
Title: After sales services of Swiss manufacturing companies in China
Authors: Prandini, Markus
Lehmann, Ralph
et. al: No
Proceedings: Proceedings of the Spring Servitization Conference : Internationalisation through Servitization
Editors of the parent work: West, Shaun
Gebauer, Heiko
Baines, Tim
Conference details: Spring Servitization Conference «Internationalisation through Servitization», Lucerne, 15-17 May 2017
Issue Date: 2017
Publisher / Ed. Institution: Aston University
Publisher / Ed. Institution: Birmingham
ISBN: 9781854494184
Language: English
Subject (DDC): 658: General Management
Abstract: The study examines the after sales service business of Swiss manufacturing firms in China. It investigates eight cases of small and midsize firms (SMEs), describes the objectives the firms are pursuing with after sales services in China and how they are configuring their services. It evaluates to what extent the service models correspond to the conditions of the Chinese market and develops recommendations for the design of after sales services in China. The investigated firms use a problem-solving model in their after sales service business which corresponds to the existing economic conditions in China. The study extends the existing knowledge on after sales services in foreign markets and provides recommendations for SMEs on the configuration of services in China.
URI: https://digitalcollection.zhaw.ch/handle/11475/17623
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: International Management Institute (IMI)
Appears in collections:Publikationen School of Management and Law

Files in This Item:
There are no files associated with this item.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.