Publikationstyp: Konferenz: Paper
Art der Begutachtung: Peer review (Abstract)
Titel: After sales services in China
Autor/-in: Lehmann, Ralph
Prandini, Markus
et. al: No
Tagungsband: Proceedings of the Spring Servitization Conference : Internationalisation through Servitization
Angaben zur Konferenz: Spring Servitization Conference «Internationalisation through Servitization», Lucerne, 15-17 May 2017
Erscheinungsdatum: 2017
Verlag / Hrsg. Institution: Aston University
Verlag / Hrsg. Institution: Birmingham
Sprache: Englisch
Schlagwörter: After sales service
Fachgebiet (DDC): 658: Allgemeines Management
Zusammenfassung: Purpose: The study examines the after sales service business of Swiss manufacturing firms in China. Design/Methodology/Approach: It investigates eight cases of small and midsize firms (SMEs), describes the objectives the firms are pursuing with after sales services in China and how they are configuring their services. It evaluates to what extent the service models correspond to the conditions of the Chinese market and develops recommendations for the design of after sales services in China. Findings: The investigated firms use a problem solving model in their after sales service business which corresponds to the existing frame conditions in China. Originality/Value: The study extends the existing knowledge on after sales services in foreign markets and provides recommendations for SMEs on the configuration of services in China.
URI: https://digitalcollection.zhaw.ch/handle/11475/17617
Volltext Version: Publizierte Version
Lizenz (gemäss Verlagsvertrag): Lizenz gemäss Verlagsvertrag
Departement: School of Management and Law
Organisationseinheit: International Management Institute (IMI)
Enthalten in den Sammlungen:Publikationen School of Management and Law

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