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https://doi.org/10.21256/zhaw-3465| Publication type: | Working paper – expertise – study |
| Title: | Audience research in media development : overview, case studies, and lessons learned |
| Authors: | Reineck, Dennis Schneider, Laura Spurk, Christoph Dorn-Fellermann, Esther Nyambuga, Charles Schuerhoff, Roland |
| Editors: | Spurk, Christoph Schneider, Laura Reineck, Dennis Lublinski, Jan |
| DOI: | 10.21256/zhaw-3465 |
| Extent: | 49 |
| Issue Date: | Oct-2017 |
| Series: | Edition DW Akademie |
| Publisher / Ed. Institution: | Deutsche Welle Akademie |
| Publisher / Ed. Institution: | Bonn |
| Language: | English |
| Subjects: | Audience Research; Developing country; Methodology in social science |
| Subject (DDC): | 070: News media, journalism and publishing 302: Social interaction |
| Abstract: | This publication takes a look at current developments in the field of audience research in media development and presents three case studies testing innovative methods that can be of use for research, monitoring, and evaluation. They are meant as an orientation and inspirational source for future projects in this domain. Based on the information assembled in this study we make the case that media development needs audience research to improve its projects. Media development actors need to know more about the impact on their final beneficiaries if they want their work to be truly successful. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/1751 |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | Applied Linguistics |
| Organisational Unit: | Institute of Applied Media Studies (IAM) |
| Appears in collections: | Publikationen Angewandte Linguistik |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| audience-research-in-media-developmentdw-akademie2017.pdf | Audience Research in devoping countries | 2 MB | Adobe PDF |  View/Open |
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Reineck, D., Schneider, L., Spurk, C., Dorn-Fellermann, E., Nyambuga, C., & Schuerhoff, R. (2017). Audience research in media development : overview, case studies, and lessons learned (C. Spurk, L. Schneider, D. Reineck, & J. Lublinski, Eds.). Deutsche Welle Akademie. https://doi.org/10.21256/zhaw-3465
Reineck, D. et al. (2017) Audience research in media development : overview, case studies, and lessons learned. Edited by C. Spurk et al. Bonn: Deutsche Welle Akademie. Available at: https://doi.org/10.21256/zhaw-3465.
D. Reineck, L. Schneider, C. Spurk, E. Dorn-Fellermann, C. Nyambuga, and R. Schuerhoff, “Audience research in media development : overview, case studies, and lessons learned,” Deutsche Welle Akademie, Bonn, Oct. 2017. doi: 10.21256/zhaw-3465.
REINECK, Dennis, Laura SCHNEIDER, Christoph SPURK, Esther DORN-FELLERMANN, Charles NYAMBUGA und Roland SCHUERHOFF, 2017. Audience research in media development : overview, case studies, and lessons learned. Bonn: Deutsche Welle Akademie
Reineck, Dennis, Laura Schneider, Christoph Spurk, Esther Dorn-Fellermann, Charles Nyambuga, and Roland Schuerhoff. 2017. “Audience Research in Media Development : Overview, Case Studies, and Lessons Learned.” Edited by Christoph Spurk, Laura Schneider, Dennis Reineck, and Jan Lublinski. Bonn: Deutsche Welle Akademie. https://doi.org/10.21256/zhaw-3465.
Reineck, Dennis, et al. Audience Research in Media Development : Overview, Case Studies, and Lessons Learned. Edited by Christoph Spurk et al., Deutsche Welle Akademie, Oct. 2017, https://doi.org/10.21256/zhaw-3465.
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