Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-3242
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dc.contributor.authorMoser, Corinne-
dc.contributor.authorFrick, Vivian-
dc.contributor.authorSeidl, Roman-
dc.contributor.authorBlumer, Yann-
dc.date.accessioned2019-05-29T12:19:17Z-
dc.date.available2019-05-29T12:19:17Z-
dc.date.issued2019-
dc.identifier.issn2214-6296de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/17194-
dc.description.abstractIndividual behaviour plays an important role in sustainable transport, however, daily mobility habits are difficult to change. Collaborating with formal social groups such as sports clubs appears to be an effective strategy to motivate participation in behaviour change programmes. But there is a lack in empirical work that systematically compares targeting groups and targeting individuals in such efforts. This paper reports on a quasi-experiment in the field offering this comparison. It was implemented in a programme of a Swiss city motivating sportspeople to attend sports training sessions by bike instead of by car. The programme addressed sports teams (n= 187) and individuals exercising at gyms (n= 31). Surveying modes of transport before, during, directly after, and three months following the programme revealed that team members significantly reduced car use to training sessions during the programme. Social norms impacted team members’ decisions to travel by car less frequently. In contrast, individual participants’ car use to attend gym sessions was not affected by the programme. We conclude that formal social groups such as sports clubs are potentially effective multipliers and motivators for environment-friendly mobility programmes. More research is needed on how behavioural changes during the programme translate into long-term habitual changes.de_CH
dc.language.isoende_CH
dc.publisherElsevierde_CH
dc.relation.ispartofEnergy Research & Social Sciencede_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectLocal contextde_CH
dc.subjectMobilityde_CH
dc.subjectBehavioural changede_CH
dc.subjectField experimentde_CH
dc.subject.ddc303: Soziale Prozessede_CH
dc.titleTeaming up for sustainability : promoting sustainable mobility behaviour through sports clubs in Switzerlandde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
dc.identifier.doi10.21256/zhaw-3242-
dc.identifier.doi10.1016/j.erss.2019.02.016de_CH
zhaw.funding.euNode_CH
zhaw.issue53de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end97de_CH
zhaw.pages.start89de_CH
zhaw.publication.statussubmittedVersionde_CH
zhaw.volume2019de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
Appears in Collections:Publikationen School of Management and Law

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