Title: Implementing corporate social responsibility as institutional work : exploring the day-to-day activities of CSR managers in multinational corporations
Authors : Wickert, Christopher
Risi, David
Published in : Corporate social responsibility and corporate change : institutional and organizational perspectives
Pages : 243
Pages to: 258
Editors of the parent work: Sales, Arnaud
Publisher / Ed. Institution : Springer
Publisher / Ed. Institution: Cham
Issue Date: 2019
License (according to publishing contract) : Licence according to publishing contract
Series : Ethical Economy
Series volume: 57
Type of review: Editorial review
Language : English
Subjects : CSR manager; Institutional theory; Corporate social responsibility (CSR); Multinational corporations (MNCs)
Subject (DDC) : 658.4: Executive Management
Abstract: We investigate the role of CSR managers in the process of institutionalizing CSR at the organizational level. From an institutional theory perspective, CSR managers can be regarded as pursuing institutional work that aims to establish CSR as a taken-for-granted way of doing business within and beyond a single organization. We investigate inductively what the day-to-day practices of CSR-related institutional work are that these CSR managers are carrying out. Our qualitative inquiry suggests a pattern of five distinct but interrelated strategies applied within organizational contexts. The data further indicates that the CSR-institutionalization project and corresponding institutional work of CSR managers cannot only be achieved by crafting formalized bureaucratic structures, but must be complemented by informal strategies of convincing, “subtly nudging” others, and forming “silent” alliances with like-minded supporters. While our study provides evidence of what institutional work in the context of CSR actually entails, it also contributes to a better understanding of the nascent micro-perspective on CSR.
Departement: School of Management and Law
Publication type: Book Part
DOI : 10.1007/978-3-030-15407-3_12
ISBN: 978-3-030-15405-9
URI: https://digitalcollection.zhaw.ch/handle/11475/17174
Appears in Collections:Publikationen School of Management and Law

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