Title: Kundenbeziehungsmanagement in der Schweizer Assekuranz : aktueller Stand, Herausforderungen, Risiken und Trends
Authors : Lucas, André
Mussak, Pirmin
Publisher / Ed. Institution : ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Publisher / Ed. Institution: Winterthur
Issue Date: 2013
License (according to publishing contract) : Not specified
Language : German
Subjects : Kundenbeziehungsmanagement; Schweizer Assekuranz; Customer Relationship Management; Versicherungsbranche
Subject (DDC) : 332: Financial economics
Departement: School of Management and Law
Organisational Unit: Center for Risk & Insurance (ZRI)
Publication type: Working paper – expertise – study
URI: https://digitalcollection.zhaw.ch/handle/11475/17142
Appears in Collections:Banking, Finance, Insurance

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