| Publication type: | Conference paper |
| Type of review: | No review |
| Title: | A retail inventory policy for time-dependent cyclical demand |
| Authors: | Ehrenthal, Joachim Gruen, Thomas W. Hofstetter, Joerg Honhon, Dorothée Van Woensel, Tom |
| Conference details: | INFORMS Annual Meeting 2011, Charlotte, USA, 13. November 2011 |
| Issue Date: | 2011 |
| Language: | English |
| Subjects: | Retail operations management; Inventory management; Time-dependent demand |
| Subject (DDC): | 658.8: Marketing management |
| Abstract: | Fast-moving retail items follow a cyclical demand pattern depending on timing and marketing efforts. In our research, we observe the occurrence of intraday sales patterns. We therefore model an inventory policy accounting for intraday sales patterns by refitting the review period. We include lost sales, inventory holding and handling costs, and marketing efforts. Using actual transaction data, we compare this new policy to current practice, evaluating effects on customer service and total cost. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/16656 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute for Organizational Viability (IOV) |
| Appears in collections: | Publikationen School of Management and Law |
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