|Publication type:||Conference paper|
|Type of review:||Not specified|
|Title:||From products to services : 5 cases why companies failed at servitizing their business|
|Proceedings:||QUIS 12 : Advances in service quality, innovation, and excellence|
|Conference details:||12th Annual International Research Symposium on Service Excellence in Management, Ithaca, 2-5 June 2011|
|Publisher / Ed. Institution:||Cornell University|
|Publisher / Ed. Institution:||Ithaca|
|Subjects:||Servitizing; Company; Product|
|Subject (DDC):||658.4: Executive Management|
|Fulltext version:||Published version|
|License (according to publishing contract):||Licence according to publishing contract|
|Departement:||School of Management and Law|
|Appears in collections:||Publikationen School of Management and Law|
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