| Title: | From products to services : 5 cases why companies failed at servitizing their business |
| Authors : | Oschmann, George Friesike, Sascha Scherrer, Maike Knuchel, Thomas |
| Proceedings: | QUIS 12 : Advances in service quality, innovation, and excellence |
| Conference details: | 12th annual International Research Symposium on Service Excellence in Management, Ithaca, June 2-5, 2011 |
| Publisher / Ed. Institution : | Cornell University |
| Publisher / Ed. Institution: | Ithaca |
| Issue Date: | 2011 |
| License (according to publishing contract) : | Licence according to publishing contract |
| Type of review: | Not specified |
| Language : | English |
| Subjects : | Servitizing; Company; Product |
| Subject (DDC) : | 658.4: Executive Management |
| Departement: | School of Management and Law |
| Organisational Unit: | Center for Enterprise Development (ZUE) |
| Publication type: | Conference paper |
| ISBN: | 9780578084572 |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/16385 |
| Appears in Collections: | Publikationen School of Management and Law |
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.