Publication type: Conference paper
Type of review: Not specified
Title: From products to services : 5 cases why companies failed at servitizing their business
Authors: Oschmann, George
Friesike, Sascha
Scherrer, Maike
Knuchel, Thomas
Proceedings: QUIS 12 : Advances in service quality, innovation, and excellence
Conference details: 12th Annual International Research Symposium on Service Excellence in Management, Ithaca, 2-5 June 2011
Issue Date: 2011
Publisher / Ed. Institution: Cornell University
Publisher / Ed. Institution: Ithaca
ISBN: 9780578084572
Language: English
Subjects: Servitizing; Company; Product
Subject (DDC): 658.4: Executive Management
URI: https://digitalcollection.zhaw.ch/handle/11475/16385
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: 
Appears in collections:Publikationen School of Management and Law

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