| Publication type: | Conference paper |
| Type of review: | Not specified |
| Title: | From products to services : 5 cases why companies failed at servitizing their business |
| Authors: | Oschmann, George Friesike, Sascha Scherrer, Maike Knuchel, Thomas |
| Proceedings: | QUIS 12 : Advances in service quality, innovation, and excellence |
| Conference details: | 12th Annual International Research Symposium on Service Excellence in Management, Ithaca, 2-5 June 2011 |
| Issue Date: | 2011 |
| Publisher / Ed. Institution: | Cornell University |
| Publisher / Ed. Institution: | Ithaca |
| ISBN: | 9780578084572 |
| Language: | English |
| Subjects: | Servitizing; Company; Product |
| Subject (DDC): | 658.4: Executive Management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/16385 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute for Organizational Viability (IOV) |
| Appears in collections: | Publikationen School of Management and Law |
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