From products to services : 5 cases why companies failed at servitizing their business

Oschmann, George; Friesike, Sascha; Scherrer, Maike; Knuchel, Thomas

Publication type:	Conference paper
Type of review:	Not specified
Title:	From products to services : 5 cases why companies failed at servitizing their business
Authors:	Oschmann, George Friesike, Sascha Scherrer, Maike Knuchel, Thomas
Proceedings:	QUIS 12 : Advances in service quality, innovation, and excellence
Conference details:	12th Annual International Research Symposium on Service Excellence in Management, Ithaca, 2-5 June 2011
Issue Date:	2011
Publisher / Ed. Institution:	Cornell University
Publisher / Ed. Institution:	Ithaca
ISBN:	9780578084572
Language:	English
Subjects:	Servitizing; Company; Product
Subject (DDC):	658.4: Executive Management
URI:	https://digitalcollection.zhaw.ch/handle/11475/16385
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Organisational Unit:	Institute for Organizational Viability (IOV)
Appears in collections:	Publikationen School of Management and Law

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Oschmann, G., Friesike, S., Scherrer, M., & Knuchel, T. (2011). From products to services : 5 cases why companies failed at servitizing their business. QUIS 12 : Advances in Service Quality, Innovation, and Excellence.

Oschmann, G. et al. (2011) ‘From products to services : 5 cases why companies failed at servitizing their business’, in QUIS 12 : Advances in service quality, innovation, and excellence. Ithaca: Cornell University.

G. Oschmann, S. Friesike, M. Scherrer, and T. Knuchel, “From products to services : 5 cases why companies failed at servitizing their business,” in QUIS 12 : Advances in service quality, innovation, and excellence, 2011.

OSCHMANN, George, Sascha FRIESIKE, Maike SCHERRER und Thomas KNUCHEL, 2011. From products to services : 5 cases why companies failed at servitizing their business. In: QUIS 12 : Advances in service quality, innovation, and excellence. Conference paper. Ithaca: Cornell University. 2011. ISBN 9780578084572

Oschmann, George, Sascha Friesike, Maike Scherrer, and Thomas Knuchel. 2011. “From Products to Services : 5 Cases Why Companies Failed at Servitizing Their Business.” Conference paper. In QUIS 12 : Advances in Service Quality, Innovation, and Excellence. Ithaca: Cornell University.

Oschmann, George, et al. “From Products to Services : 5 Cases Why Companies Failed at Servitizing Their Business.” QUIS 12 : Advances in Service Quality, Innovation, and Excellence, Cornell University, 2011.