Title: From products to services : 5 cases why companies failed at servitizing their business
Authors : Oschmann, George
Friesike, Sascha
Scherrer, Maike
Knuchel, Thomas
Proceedings: QUIS 12 : Advances in service quality, innovation, and excellence
Conference details: 12th annual International Research Symposium on Service Excellence in Management, Ithaca, June 2-5, 2011
Publisher / Ed. Institution : Cornell University
Publisher / Ed. Institution: Ithaca
Issue Date: 2011
License (according to publishing contract) : Licence according to publishing contract
Type of review: Not specified
Language : English
Subjects : Servitizing; Company; Product
Subject (DDC) : 658.4: Executive Management
Departement: School of Management and Law
Organisational Unit: Center for Enterprise Development (ZUE)
Publication type: Conference paper
ISBN: 9780578084572
URI: https://digitalcollection.zhaw.ch/handle/11475/16385
Appears in Collections:Publikationen School of Management and Law

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