Title: Graphic modes
Authors : Weber, Wibke
Engebretsen, Martin
Published in : Handbook of language and media
Pages : 277
Pages to: 295
Editors of the parent work: Cotter, Colleen
Perrin, Daniel
Publisher / Ed. Institution : Routledge
Publisher / Ed. Institution: London
Issue Date: 2018
Language : Englisch / English
Subject (DDC) : 302: Soziale Interaktion
700: Künste und Unterhaltung
Abstract: We write to store, to understand, and to communicate; and we visualize to store, to understand, and to communicate. However, we do this in different ways and with different outcomes. In verbal language we choose between different word classes, lexemes, and grammatical rules to produce sentences. In visual language, we use graphic means, for instance color, shape, size, and space. This chapter focuses on analytical approaches to visual communication with particular emphasis on data visualizations as graphical representations of various types of data.
Departement: Angewandte Linguistik
Organisational Unit: Institut für Angewandte Medienwissenschaft (IAM)
Publication type: Buchbeitrag / Book Part
ISBN: 9781138014176
9781315673134
URI: https://digitalcollection.zhaw.ch/handle/11475/1626
Appears in Collections:Publikationen Angewandte Linguistik

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