| Publication type: | Conference paper |
| Type of review: | No review |
| Title: | Mixed evidence of an early market entry in the pharmaceutical business market |
| Authors: | Stros, Michael Hari, Jürg Marriott, John |
| Proceedings: | Proceedings of the Academy of Marketing Science |
| Conference details: | Academy of Marketing Conference 2008, Aberdeen, Scotland, 7-10 July 2008 |
| Issue Date: | 2008 |
| Language: | English |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/16257 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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Stros, M., Hari, J., & Marriott, J. (2008). Mixed evidence of an early market entry in the pharmaceutical business market. Proceedings of the Academy of Marketing Science.
Stros, M., Hari, J. and Marriott, J. (2008) ‘Mixed evidence of an early market entry in the pharmaceutical business market’, in Proceedings of the Academy of Marketing Science.
M. Stros, J. Hari, and J. Marriott, “Mixed evidence of an early market entry in the pharmaceutical business market,” in Proceedings of the Academy of Marketing Science, 2008.
STROS, Michael, Jürg HARI und John MARRIOTT, 2008. Mixed evidence of an early market entry in the pharmaceutical business market. In: Proceedings of the Academy of Marketing Science. Conference paper. 2008
Stros, Michael, Jürg Hari, and John Marriott. 2008. “Mixed Evidence of an Early Market Entry in the Pharmaceutical Business Market.” Conference paper. In Proceedings of the Academy of Marketing Science.
Stros, Michael, et al. “Mixed Evidence of an Early Market Entry in the Pharmaceutical Business Market.” Proceedings of the Academy of Marketing Science, 2008.
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