| Publikationstyp: | Konferenz: Paper |
| Art der Begutachtung: | Keine Begutachtung |
| Titel: | Mixed evidence of an early market entry in the pharmaceutical business market |
| Autor/-in: | Stros, Michael Hari, Jürg Marriott, John |
| Tagungsband: | Proceedings of the Academy of Marketing Science |
| Angaben zur Konferenz: | Academy of Marketing Conference 2008, Aberdeen, Scotland, 7-10 July 2008 |
| Erscheinungsdatum: | 2008 |
| Sprache: | Englisch |
| Fachgebiet (DDC): | 658.8: Marketingmanagement |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/16257 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | Institut für Marketing Management (IMM) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
Dateien zu dieser Ressource:
Es gibt keine Dateien zu dieser Ressource.
Zur Langanzeige
Stros, M., Hari, J., & Marriott, J. (2008). Mixed evidence of an early market entry in the pharmaceutical business market. Proceedings of the Academy of Marketing Science.
Stros, M., Hari, J. and Marriott, J. (2008) ‘Mixed evidence of an early market entry in the pharmaceutical business market’, in Proceedings of the Academy of Marketing Science.
M. Stros, J. Hari, and J. Marriott, “Mixed evidence of an early market entry in the pharmaceutical business market,” in Proceedings of the Academy of Marketing Science, 2008.
STROS, Michael, Jürg HARI und John MARRIOTT, 2008. Mixed evidence of an early market entry in the pharmaceutical business market. In: Proceedings of the Academy of Marketing Science. Conference paper. 2008
Stros, Michael, Jürg Hari, and John Marriott. 2008. “Mixed Evidence of an Early Market Entry in the Pharmaceutical Business Market.” Conference paper. In Proceedings of the Academy of Marketing Science.
Stros, Michael, et al. “Mixed Evidence of an Early Market Entry in the Pharmaceutical Business Market.” Proceedings of the Academy of Marketing Science, 2008.
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