Publication type: Contribution to magazine or newspaper
Title: Kundenwertsteigerung : Bewertung auf monetäre und nicht-monetäre Elemente abstützen
Authors: Hari, Jürg
Zumsteg, David
Published in: KMU Magazin
Volume(Issue): 2005
Issue: 3
Pages: 42
Pages to: 45
Issue Date: 2005
Publisher / Ed. Institution: Horn
ISSN: 1424-7119
Language: German
Subjects: Kundenwert; Marketing
Subject (DDC): 658.8: Marketing management
URI: https://digitalcollection.zhaw.ch/handle/11475/16168
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in Collections:Publikationen School of Management and Law

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