Publication type: Contribution to magazine or newspaper
Title: Kundenverhalten als Indikator des Zukunftpotenzials?
Authors: Hari, Jürg
Lutz, Jacqueline
Published in: Marketingtrends: Jahrbuch CRM Schweiz
Volume(Issue): 2006
Pages: 36
Pages to: 37
Issue Date: 2006
Publisher / Ed. Institution: Galledia
Language: German
Subjects: Kundenwert; CRM
Subject (DDC): 658.8: Marketing management
URI: https://digitalcollection.zhaw.ch/handle/11475/16165
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in Collections:Publikationen School of Management and Law

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