Publication type: Conference other
Type of review: Not specified
Title: Mit Business-Experimenten zu mehr Erfolg
Authors: Graf, Sandro
Conference details: ONE Marketing Conference 2012, Zürich, 9.-10. Mai 2012
Issue Date: 2012
Language: German
Subjects: ONE marketing conference; Business; Experiment
Subject (DDC): 658.8: Marketing management
URI: https://digitalcollection.zhaw.ch/handle/11475/16138
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in Collections:Publikationen School of Management and Law

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