| Publication type: | Conference paper |
| Type of review: | Peer review (abstract) |
| Title: | Creating a new value dimension with respectable differentiation potential by using corporate blogs |
| Authors: | Hallier, Christine Harris, Lisa |
| Proceedings: | Proceedings of the academy of marketing conference 2007 : marketing theory into practice |
| Conference details: | Academy of Marketing Conference 2007, Egham, United Kingdom, 3-6 July 2007 |
| Issue Date: | 2007 |
| Series: | Research paper series |
| Publisher / Ed. Institution: | Kingston Business School |
| Publisher / Ed. Institution: | London |
| Language: | English |
| Subjects: | Blog |
| Subject (DDC): | 658.4: Executive Management 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/16136 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | International Management Institute (IMI) |
| Appears in collections: | Publikationen School of Management and Law |
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