| Publikationstyp: | Konferenz: Paper |
| Art der Begutachtung: | Peer review (Abstract) |
| Titel: | Creating a new value dimension with respectable differentiation potential by using corporate blogs |
| Autor/-in: | Hallier, Christine Harris, Lisa |
| Tagungsband: | Proceedings of the academy of marketing conference 2007 : marketing theory into practice |
| Angaben zur Konferenz: | Academy of Marketing Conference 2007, Egham, United Kingdom, 3-6 July 2007 |
| Erscheinungsdatum: | 2007 |
| Reihe: | Research paper series |
| Verlag / Hrsg. Institution: | Kingston Business School |
| Verlag / Hrsg. Institution: | London |
| Sprache: | Englisch |
| Schlagwörter: | Blog |
| Fachgebiet (DDC): | 658.4: Leitendes Management 658.8: Marketingmanagement |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/16136 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | International Management Institute (IMI) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
Dateien zu dieser Ressource:
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Hallier, C., & Harris, L. (2007). Creating a new value dimension with respectable differentiation potential by using corporate blogs. Proceedings of the Academy of Marketing Conference 2007 : Marketing Theory into Practice.
Hallier, C. and Harris, L. (2007) ‘Creating a new value dimension with respectable differentiation potential by using corporate blogs’, in Proceedings of the academy of marketing conference 2007 : marketing theory into practice. London: Kingston Business School.
C. Hallier and L. Harris, “Creating a new value dimension with respectable differentiation potential by using corporate blogs,” in Proceedings of the academy of marketing conference 2007 : marketing theory into practice, 2007.
HALLIER, Christine und Lisa HARRIS, 2007. Creating a new value dimension with respectable differentiation potential by using corporate blogs. In: Proceedings of the academy of marketing conference 2007 : marketing theory into practice. Conference paper. London: Kingston Business School. 2007
Hallier, Christine, and Lisa Harris. 2007. “Creating a New Value Dimension with Respectable Differentiation Potential by Using Corporate Blogs.” Conference paper. In Proceedings of the Academy of Marketing Conference 2007 : Marketing Theory into Practice. London: Kingston Business School.
Hallier, Christine, and Lisa Harris. “Creating a New Value Dimension with Respectable Differentiation Potential by Using Corporate Blogs.” Proceedings of the Academy of Marketing Conference 2007 : Marketing Theory into Practice, Kingston Business School, 2007.
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