Loyality programs and customer loyality : a panel data analysis

Müller, Steffen

Publication type:	Conference other
Type of review:	Peer review (abstract)
Title:	Loyality programs and customer loyality : a panel data analysis
Authors:	Müller, Steffen
Conference details:	36th European Marketing Academy Conference, Reykjavik, Iceland, 22-25 May 2007
Issue Date:	2007
Language:	English
Subjects:	Customer; Data; Analysis; Loyalty
Subject (DDC):	658.8: Marketing management
URI:	https://digitalcollection.zhaw.ch/handle/11475/16082
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Organisational Unit:	Institute of Marketing Management (IMM)
Appears in collections:	Publikationen School of Management and Law

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Müller, S. (2007). Loyality programs and customer loyality : a panel data analysis. 36th European Marketing Academy Conference, Reykjavik, Iceland, 22-25 May 2007.

Müller, S. (2007) ‘Loyality programs and customer loyality : a panel data analysis’, in 36th European Marketing Academy Conference, Reykjavik, Iceland, 22-25 May 2007.

S. Müller, “Loyality programs and customer loyality : a panel data analysis,” in 36th European Marketing Academy Conference, Reykjavik, Iceland, 22-25 May 2007, 2007.

MÜLLER, Steffen, 2007. Loyality programs and customer loyality : a panel data analysis. In: 36th European Marketing Academy Conference, Reykjavik, Iceland, 22-25 May 2007. Conference presentation. 2007

Müller, Steffen. 2007. “Loyality Programs and Customer Loyality : A Panel Data Analysis.” Conference presentation. In 36th European Marketing Academy Conference, Reykjavik, Iceland, 22-25 May 2007.

Müller, Steffen. “Loyality Programs and Customer Loyality : A Panel Data Analysis.” 36th European Marketing Academy Conference, Reykjavik, Iceland, 22-25 May 2007, 2007.