Publication type: Conference other
Type of review: Peer review (abstract)
Title: Loyality programs and customer loyality : a panel data analysis
Authors: Müller, Steffen
Conference details: 36th European Marketing Academy Conference, Reykjavik, Iceland, 22-25 May 2007
Issue Date: 2007
Language: English
Subjects: Customer; Data; Analysis; Loyalty
Subject (DDC): 658.8: Marketing management
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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