Publication type: Book
Type of review: Editorial review
Title: Bonusprogramme als Instrumente des Beziehungsmarketing : eine theoretische und empirische Analyse
Authors: Müller, Steffen
Extent: 238
Issue Date: 2006
Edition: 1. Auflage
Series: Schriften zum Innovativen Marketing
Series volume: 15
Publisher / Ed. Institution: Wissenschaftliche Gesellschaft für Innovatives Marketing
Publisher / Ed. Institution: Nürnberg
ISBN: 978-3-933286-14-7
Language: German
Subjects: Conjoint; Beziehungsmarketing; Paneldaten; Bonusprogramm; Kaufverhalten
Subject (DDC): 658.8: Marketing management
URI: https://digitalcollection.zhaw.ch/handle/11475/16056
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Appears in collections:Publikationen School of Management and Law

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