Title: Marketingtrend : Rückbesinnung auf den persönlichen Kontakt
Authors : Rüeger, Brian
Leuch, Andrea
Hannich, Frank
Published in : Marketingtrends : Jahrbuch CRM Schweiz
Volume(Issue) : 2008
Publisher / Ed. Institution : Galledia
Issue Date: 2007
License (according to publishing contract) : Licence according to publishing contract
Language : German
Subject (DDC) : 658.8: Marketing management
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Contribution to Magazine or Newspaper
URI: https://digitalcollection.zhaw.ch/handle/11475/16002
Appears in Collections:Publikationen School of Management and Law

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