Women are scaredy-cats and men are conquerors? : gender specifics in financial investments

Hari, Jürg; Rawitzer, Heike; Pirsch, Elisabeth

Publication type:	Conference paper
Type of review:	Peer review (abstract)
Title:	Women are scaredy-cats and men are conquerors? : gender specifics in financial investments
Authors:	Hari, Jürg Rawitzer, Heike Pirsch, Elisabeth
Proceedings:	Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Conference details:	The Academy of Marketing 2016 Conference, Newcastle, United Kingdom, 4-7 July 2016
Issue Date:	2017
Series:	Developments in marketing science
Publisher / Ed. Institution:	Springer
Language:	English
Subjects:	Marketing
Subject (DDC):	332.6: Investment
URI:	https://digitalcollection.zhaw.ch/handle/11475/15932
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Organisational Unit:	Institute of Marketing Management (IMM)
Appears in collections:	Publikationen School of Management and Law

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Hari, J., Rawitzer, H., & Pirsch, E. (2017). Women are scaredy-cats and men are conquerors? : gender specifics in financial investments. Creating Marketing Magic and Innovative Future Marketing Trends : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference.

Hari, J., Rawitzer, H. and Pirsch, E. (2017) ‘Women are scaredy-cats and men are conquerors? : gender specifics in financial investments’, in Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Springer.

J. Hari, H. Rawitzer, and E. Pirsch, “Women are scaredy-cats and men are conquerors? : gender specifics in financial investments,” in Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference, 2017.

HARI, Jürg, Heike RAWITZER und Elisabeth PIRSCH, 2017. Women are scaredy-cats and men are conquerors? : gender specifics in financial investments. In: Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Conference paper. Springer. 2017

Hari, Jürg, Heike Rawitzer, and Elisabeth Pirsch. 2017. “Women Are Scaredy-Cats and Men Are Conquerors? : Gender Specifics in Financial Investments.” Conference paper. In Creating Marketing Magic and Innovative Future Marketing Trends : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Springer.

Hari, Jürg, et al. “Women Are Scaredy-Cats and Men Are Conquerors? : Gender Specifics in Financial Investments.” Creating Marketing Magic and Innovative Future Marketing Trends : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference, Springer, 2017.