|Publication type:||Conference paper|
|Type of review:||Peer review (abstract)|
|Title:||Women are scaredy-cats and men are conquerors? : gender specifics in financial investments|
|Proceedings:||Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference|
|Conference details:||The Academy of Marketing 2016 Conference, Newcastle, United Kingdom, 4-7 July 2016|
|Series:||Developments in marketing science|
|Publisher / Ed. Institution:||Springer|
|Subject (DDC):||332.6: Investment|
|Fulltext version:||Published version|
|License (according to publishing contract):||Licence according to publishing contract|
|Departement:||School of Management and Law|
|Organisational Unit:||Institute of Marketing Management (IMM)|
|Appears in collections:||Publikationen School of Management and Law|
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