Title: Women are scaredy-cats and men are conquerors? : gender specifics in financial investments
Authors : Hari, Jürg
Rawitzer, Heike
Pirsch, Elisabeth
Proceedings: Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Conference details: The Academy of Marketing 2016 Conference, Newcastle, United Kingdom, 04-07 July 2016
Publisher / Ed. Institution : Springer
Issue Date: 2017
License (according to publishing contract) : Licence according to publishing contract
Series : Developments in marketing science
Type of review: Peer review (Abstract)
Language : English
Subjects : Marketing
Subject (DDC) : 332.6: Investment
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Conference Paper
URI: https://digitalcollection.zhaw.ch/handle/11475/15932
Appears in Collections:Publikationen School of Management and Law

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