Publication type: Conference paper
Type of review: Peer review (abstract)
Title: Women are scaredy-cats and men are conquerors? : gender specifics in financial investments
Authors: Hari, Jürg
Rawitzer, Heike
Pirsch, Elisabeth
Proceedings: Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Conference details: The Academy of Marketing 2016 Conference, Newcastle, United Kingdom, 4-7 July 2016
Issue Date: 2017
Series: Developments in marketing science
Publisher / Ed. Institution: Springer
Language: English
Subjects: Marketing
Subject (DDC): 332.6: Investment
URI: https://digitalcollection.zhaw.ch/handle/11475/15932
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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