Publication type: Contribution to magazine or newspaper
Title: CRM : Tops, Flops & Trends 2008
Authors: Hannich, Frank
Rüeger, Brian
Jenni, Claudia
Published in: Jahrbuch Marketing
Issue Date: 2008
Publisher / Ed. Institution: Kömedia
ISSN: 1662-8276
Language: German
Subjects: Trends; CRM
Subject (DDC): 658.8: Marketing management
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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Hannich, F., Rüeger, B., & Jenni, C. (2008). CRM : Tops, Flops & Trends 2008. Jahrbuch Marketing.
Hannich, F., Rüeger, B. and Jenni, C. (2008) ‘CRM : Tops, Flops & Trends 2008’, Jahrbuch Marketing [Preprint].
F. Hannich, B. Rüeger, and C. Jenni, “CRM : Tops, Flops & Trends 2008,” Jahrbuch Marketing, 2008.
HANNICH, Frank, Brian RÜEGER und Claudia JENNI, 2008. CRM : Tops, Flops & Trends 2008. Jahrbuch Marketing. 2008
Hannich, Frank, Brian Rüeger, and Claudia Jenni. 2008. “CRM : Tops, Flops & Trends 2008.” Jahrbuch Marketing.
Hannich, Frank, et al. “CRM : Tops, Flops & Trends 2008.” Jahrbuch Marketing, 2008.

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