Title: CRM : Tops, Flops & Trends 2008
Authors : Hannich, Frank
Rüeger, Brian
Jenni, Claudia
Published in : Jahrbuch Marketing 2009
Publisher / Ed. Institution : Kömedia
Issue Date: 2008
License (according to publishing contract) : Licence according to publishing contract
Language : German
Subjects : Trends; CRM
Subject (DDC) : 658.8: Marketing management
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Contribution to Magazine or Newspaper
ISSN: 1662-8276
URI: https://digitalcollection.zhaw.ch/handle/11475/15895
Appears in Collections:Publikationen School of Management and Law

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