Publication type: Conference paper
Type of review: Peer review (abstract)
Title: Dynamic pricing in the subsidized performing arts
Authors: Slembeck, Tilman
Labaronne, Leticia
Proceedings: Proceedings 12th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing
Conference details: 12th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing, Edinburgh, UK, 6 September 2013
Issue Date: 2013
Language: English
Subjects: Discount price policy; Dynamic pricing; Performing arts
Subject (DDC): 306: Culture
Abstract: Pricing strategies in subsidized performing arts organizations are based mostly on static schemes, with an emphasis on price differentiation. The latter enables them to serve a broad customer base. However, static pricing – that is, fixed prices that are held constant for a specified period of time (e.g., a theater season) – does not allow short-term adjustments in response to temporal market fluctuations. Such adjustments are, in rough terms, what is understood by the broad concept of dynamic pricing.
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Center for Economic Policy (FWP)
Center for Arts Management (ZKM)
Appears in collections:Publikationen School of Management and Law

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