| Publication type: | Conference paper |
| Type of review: | Peer review (abstract) |
| Title: | Is the two step communication process still valid in brand-communities using blogs as communication platforms |
| Authors: | Hallier Willi, Christine Melewar, T.C. |
| Proceedings: | Proceedings of the 3rd AM annual international colloquium on brand, corporate identity and reputation special interest group |
| Conference details: | 3rd International Colloquium of AM's Brand, Corporate Identity and Reputation SIG, London, United Kingdom, 2007 |
| Issue Date: | 2007 |
| Language: | English |
| Subjects: | Brand community; Opinion leader; Blog |
| Subject (DDC): | 658.8: Marketing management 659: Advertising and public relations |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/15663 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | International Management Institute (IMI) |
| Appears in collections: | Publikationen School of Management and Law |
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Hallier Willi, C., & Melewar, T. C. (2007). Is the two step communication process still valid in brand-communities using blogs as communication platforms. Proceedings of the 3rd AM Annual International Colloquium on Brand, Corporate Identity and Reputation Special Interest Group.
Hallier Willi, C. and Melewar, T.C. (2007) ‘Is the two step communication process still valid in brand-communities using blogs as communication platforms’, in Proceedings of the 3rd AM annual international colloquium on brand, corporate identity and reputation special interest group.
C. Hallier Willi and T. C. Melewar, “Is the two step communication process still valid in brand-communities using blogs as communication platforms,” in Proceedings of the 3rd AM annual international colloquium on brand, corporate identity and reputation special interest group, 2007.
HALLIER WILLI, Christine und T.C. MELEWAR, 2007. Is the two step communication process still valid in brand-communities using blogs as communication platforms. In: Proceedings of the 3rd AM annual international colloquium on brand, corporate identity and reputation special interest group. Conference paper. 2007
Hallier Willi, Christine, and T.C. Melewar. 2007. “Is the Two Step Communication Process Still Valid in Brand-Communities Using Blogs as Communication Platforms.” Conference paper. In Proceedings of the 3rd AM Annual International Colloquium on Brand, Corporate Identity and Reputation Special Interest Group.
Hallier Willi, Christine, and T. C. Melewar. “Is the Two Step Communication Process Still Valid in Brand-Communities Using Blogs as Communication Platforms.” Proceedings of the 3rd AM Annual International Colloquium on Brand, Corporate Identity and Reputation Special Interest Group, 2007.
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