| Publikationstyp: | Konferenz: Paper |
| Art der Begutachtung: | Peer review (Abstract) |
| Titel: | Is the two step communication process still valid in brand-communities using blogs as communication platforms |
| Autor/-in: | Hallier Willi, Christine Melewar, T.C. |
| Tagungsband: | Proceedings of the 3rd AM annual international colloquium on brand, corporate identity and reputation special interest group |
| Angaben zur Konferenz: | 3rd International Colloquium of AM's Brand, Corporate Identity and Reputation SIG, London, United Kingdom, 2007 |
| Erscheinungsdatum: | 2007 |
| Sprache: | Englisch |
| Schlagwörter: | Brand community; Opinion leader; Blog |
| Fachgebiet (DDC): | 658.8: Marketingmanagement 659: Werbung und Öffentlichkeitsarbeit |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/15663 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | International Management Institute (IMI) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
Dateien zu dieser Ressource:
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Hallier Willi, C., & Melewar, T. C. (2007). Is the two step communication process still valid in brand-communities using blogs as communication platforms. Proceedings of the 3rd AM Annual International Colloquium on Brand, Corporate Identity and Reputation Special Interest Group.
Hallier Willi, C. and Melewar, T.C. (2007) ‘Is the two step communication process still valid in brand-communities using blogs as communication platforms’, in Proceedings of the 3rd AM annual international colloquium on brand, corporate identity and reputation special interest group.
C. Hallier Willi and T. C. Melewar, “Is the two step communication process still valid in brand-communities using blogs as communication platforms,” in Proceedings of the 3rd AM annual international colloquium on brand, corporate identity and reputation special interest group, 2007.
HALLIER WILLI, Christine und T.C. MELEWAR, 2007. Is the two step communication process still valid in brand-communities using blogs as communication platforms. In: Proceedings of the 3rd AM annual international colloquium on brand, corporate identity and reputation special interest group. Conference paper. 2007
Hallier Willi, Christine, and T.C. Melewar. 2007. “Is the Two Step Communication Process Still Valid in Brand-Communities Using Blogs as Communication Platforms.” Conference paper. In Proceedings of the 3rd AM Annual International Colloquium on Brand, Corporate Identity and Reputation Special Interest Group.
Hallier Willi, Christine, and T. C. Melewar. “Is the Two Step Communication Process Still Valid in Brand-Communities Using Blogs as Communication Platforms.” Proceedings of the 3rd AM Annual International Colloquium on Brand, Corporate Identity and Reputation Special Interest Group, 2007.
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