Title: Mobile medical apps : empirical findings on the B2B and B2C e-health industry
Authors : Träger, Christoph
Zumstein, Darius
Proceedings: 15h International Conference on e-Society IADIS : Proceedings
Pages : 81
Pages to: 88
Conference details: 15h International Conference on e-Society IADIS, Budapest, April 10-12, 2017
Editors of the parent work: Kommers, Piet
Isaías, Pedro
Publisher / Ed. Institution : IADIS
Issue Date: 2017
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (abstract)
Language : English
Subjects : E-Health; Mobile medical app
Subject (DDC) : 362: Health and social services
Abstract: The number and variety of mobile medical apps increased in the last years. Although more than 43,000 mobile medical apps are available in app stores, for many doctors and patients the use and importance of these apps still is elusive and their success difficult to evaluate. This contribution reveals empirical findings on mobile medical apps deduced from 52 in-depth interviews with doctors and a survey among patients. As location- and time-independent information platforms, medical apps provide high value for doctors regarding data collection, prevention, medical checks and health status monitoring, and for medication. Patients appreciate apps to monitor health or therapy status, to remind medication and to increase therapy motivation. Moreover, medical apps reduce the number of consultations and they positively influence physician-patient relationships. Surprisingly, a minority of respondents has privacy concerns and their trustworthiness in private software providers is high. Finally, the findings show high potential of apps for health checks and self-diagnosis.
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Conference paper
ISBN: 978-989-8533-60-9
URI: http://www.iadisportal.org/digital-library/mobile-medical-apps-empirical-findings-on-the-b2b-and-b2c-e-health-industry
https://digitalcollection.zhaw.ch/handle/11475/15643
Appears in Collections:Publikationen School of Management and Law

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