1. ZHAW digitalcollection
  2. School of Management and Law
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  4. Publikationen School of Management and Law
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dc.contributor.authorZumstein, Darius-
dc.contributor.authorHundertmark, Sophie-
dc.date.accessioned2019-02-19T12:11:22Z-
dc.date.available2019-02-19T12:11:22Z-
dc.date.issued2018-
dc.identifier.issn1645-7641de_CH
dc.identifier.urihttp://www.iadisportal.org/ijwi/papers/2017151107.pdfde_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/15448-
dc.description.abstractChatbots as a new information, communication and transaction channel enable businesses to reach their target audience through messenger apps like Facebook, WhatsApp or WeChat. Compared to traditional chats, chatbots are not handled by human persons, but software is leading through conversations. Latest chatbots developments in customer services and sales are remarkable. However, in the field of public transport, little research has been published on chatbots so far. With chatbots, passengers find out timetables, buy tickets and have a personal, digital travel advisor providing real-time and context-relevant information about trips. Chatbots collect and provide different data about users and their journey in public transportation systems. They include travel, product, service and content preferences, usage patterns, demographic and location-based data. Chatbots have many advantages for both companies and mobile users. They enable new user touch points, improve convenience, reduce service, sales and support costs, one-to-one marketing, new data collections and deep learning. Using chatbots, smartphone users can reach a company anytime and anywhere. The questioned users of an investigated prototype are remarkably open to new mobile services and they quickly adapt to this technology.de_CH
dc.language.isoende_CH
dc.publisherIADISde_CH
dc.relation.ispartofIADIS International Journal on WWW/Internetde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectChatbotde_CH
dc.subjectConversational commercede_CH
dc.subjectDigital communicationde_CH
dc.subjectMessenger servicede_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleChatbots : an interactive technology for personalized communication and transactionde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
zhaw.funding.euNode_CH
zhaw.issue1de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end109de_CH
zhaw.pages.start96de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume15de_CH
zhaw.publication.reviewKeine Begutachtungde_CH
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Zumstein, D., & Hundertmark, S. (2018). Chatbots : an interactive technology for personalized communication and transaction. IADIS International Journal on WWW/Internet, 15(1), 96–109. http://www.iadisportal.org/ijwi/papers/2017151107.pdf
Zumstein, D. and Hundertmark, S. (2018) ‘Chatbots : an interactive technology for personalized communication and transaction’, IADIS International Journal on WWW/Internet, 15(1), pp. 96–109. Available at: http://www.iadisportal.org/ijwi/papers/2017151107.pdf.
D. Zumstein and S. Hundertmark, “Chatbots : an interactive technology for personalized communication and transaction,” IADIS International Journal on WWW/Internet, vol. 15, no. 1, pp. 96–109, 2018, [Online]. Available: http://www.iadisportal.org/ijwi/papers/2017151107.pdf
ZUMSTEIN, Darius und Sophie HUNDERTMARK, 2018. Chatbots : an interactive technology for personalized communication and transaction. IADIS International Journal on WWW/Internet [online]. 2018. Bd. 15, Nr. 1, S. 96–109. Verfügbar unter: http://www.iadisportal.org/ijwi/papers/2017151107.pdf
Zumstein, Darius, and Sophie Hundertmark. 2018. “Chatbots : An Interactive Technology for Personalized Communication and Transaction.” IADIS International Journal on WWW/Internet 15 (1): 96–109. http://www.iadisportal.org/ijwi/papers/2017151107.pdf.
Zumstein, Darius, and Sophie Hundertmark. “Chatbots : An Interactive Technology for Personalized Communication and Transaction.” IADIS International Journal on WWW/Internet, vol. 15, no. 1, 2018, pp. 96–109, http://www.iadisportal.org/ijwi/papers/2017151107.pdf.


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