Title: Empirical study of the cooperation process between broker and insurer : opportunities for change in the insurance production process using the swiss non-life commercial insurance industry as an example
Authors : Zeier Röschmann, Angela
Extent : 84
Publisher / Ed. Institution : VDM Verlag Dr. Müller
Publisher / Ed. Institution: Saarbrücken
Issue Date: 2011
License (according to publishing contract) : Licence according to publishing contract
Type of review: Not specified
Language : English
Subjects : Brokermanagement; Broker
Subject (DDC) : 332: Financial economics
Abstract: The study assesses and proposes opportunities for change in the cooperation between brokers and insurers using the Swiss commercial non-life insurance industry as an example. The term "cooperative production process" refers to functions which typically involve cooperation such as need analysis, submission process, and contract issuance. A functional approach, value chain analysis and transaction cost theory build the theoretical framework of the analysis. A broad survey and personal expert interviews disclose that the current cooperative process is characterized by a broad range of issues both on a process, organization as well as relationship level. On the one hand, survey results confirm the persistence of a traditional understanding of an intermediary role of the broker and a highly integrated value chain of insurers. On the other hand, there are clear tendencies of a shift of consulting functions to the broker. Overall, unclear roles and respective responsibilities, a low degree of standardization as well as a lack of process performance measurement are the major underlying reasons of issues.
Departement: School of Management and Law
Organisational Unit: Center for Risk & Insurance (ZRI)
Publication type: Book
ISBN: 978-3-639-36168-1
URI: https://digitalcollection.zhaw.ch/handle/11475/15047
Other identifiers : https://nbn-resolving.org/urn:nbn:de:101:1-201106062591
Appears in Collections:Publikationen School of Management and Law

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