Publication type: Book part
Type of review: Editorial review
Title: Integrierte Kommunikation als Kommunikationsmanagement : Positionen - Probleme - Perspektiven
Authors: Szyszka, Peter
DOI: 10.1007/978-3-322-80850-9
Published in: Public Relations : Perspektiven und Potentiale im 21. Jahrhundert.
Editors of the parent work: Köhler, Tanja
Pages: 199
Issue Date: 2004
Publisher / Ed. Institution: VS Verlag für Sozialwissenschaften
Publisher / Ed. Institution: Wiesbaden
ISBN: 978-3-322-80850-9
978-3-531-34035-7
Language: German
Subjects: Kommunikationsmanagement
Subject (DDC): 659: Advertising and public relations
URI: https://digitalcollection.zhaw.ch/handle/11475/15023
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Appears in collections:Publikationen Angewandte Linguistik

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