Title: Integrierte Kommunikation als Kommunikationsmanagement : Positionen - Probleme - Perspektiven
Authors : Szyszka, Peter
Published in : Public Relations : Perspektiven und Potentiale im 21. Jahrhundert.
Pages : 199
Editors of the parent work: Köhler, Tanja
Publisher / Ed. Institution : VS Verlag für Sozialwissenschaften
Publisher / Ed. Institution: Wiesbaden
Issue Date: 2004
License (according to publishing contract) : Licence according to publishing contract
Type of review: Editorial review
Language : German
Subjects : Kommunikationsmanagement
Subject (DDC) : 659: Advertising and public relations
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Publication type: Book part
DOI : 10.1007/978-3-322-80850-9
ISBN: 978-3-322-80850-9
URI: https://digitalcollection.zhaw.ch/handle/11475/15023
Appears in Collections:Publikationen Angewandte Linguistik

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