Title: "Öffentlichkeitsarbeit" oder "Kommunikationsmanagement" : eine Kritik
Authors : Szyszka, Peter
Published in : Distinktion und Deutungsmacht : Studien zu Theorie und Pragmatik der Public Relations
Editors of the parent work: Rademacher, Lars
Publisher / Ed. Institution : VS Verlag für Sozialwissenschaften
Publisher / Ed. Institution: Wiesbaden
Issue Date: 2005
License (according to publishing contract) : Licence according to publishing contract
Type of review: Editorial review
Language : German
Subjects : Öffentlichkeitsarbeit; Kommunikationsmanagement
Subject (DDC) : 659: Advertising and public relations
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Publication type: Book part
ISBN: 3-531-14556-8
URI: https://digitalcollection.zhaw.ch/handle/11475/14906
Appears in Collections:Publikationen Angewandte Linguistik

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