Publication type: Book part
Type of review: Editorial review
Title: PR-Verständnis im Marketing
Authors: Szyszka, Peter
Published in: Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln
Editors of the parent work: Bentele, Günter
Issue Date: 2005
Publisher / Ed. Institution: VS Verlag für Sozialwissenschaften
Publisher / Ed. Institution: Wiesbaden
ISBN: 3-531-13755-7
9783531137551
Language: German
Subjects: Marketing; Public Relations; PR-Verständnis
Subject (DDC): 659: Advertising and public relations
URI: https://digitalcollection.zhaw.ch/handle/11475/14904
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Appears in Collections:Publikationen Angewandte Linguistik

Files in This Item:
There are no files associated with this item.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.