Title: PR-Arbeit in der Marktkommunikation : Substitut der Werbung oder komplementäre Funktion?
Authors : Szyszka, Peter
Published in : Theorie und Praxis der Werbung in den Massenmedien
Pages : 141
Pages to: 155
Editors of the parent work: Seufert, Wolfgang
Publisher / Ed. Institution : Nomos
Publisher / Ed. Institution: Baden-Baden
Issue Date: 2005
License (according to publishing contract) : Licence according to publishing contract
Type of review: Editorial review
Language : German
Subjects : Marktkommunikation; Werbung; PR-Arbeit
Subject (DDC) : 659: Advertising and public relations
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Publication type: Book part
ISBN: 3-8329-1549-4
9783832915490
URI: https://digitalcollection.zhaw.ch/handle/11475/14902
Appears in Collections:Publikationen Angewandte Linguistik

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