Title: Listening to managers : a study about visualizations in corporate presentations
Authors : Weber, Wibke
Tille, Ralph
Pages : 343
Pages to: 348
Conference details: 15th International Conference on Information Visualisation IV, London, July 13-15 2011
Editors of the parent work: Banissi, Ebad
Publisher / Ed. Institution : IEEE Computer Society
Publisher / Ed. Institution: London
Issue Date: 2011
License (according to publishing contract) : Not specified
Type of review: Peer review (Publication)
Language : English
Subject (DDC) : 658.4: Executive Management
Abstract: This paper presents a study about the use of visualizations in corporate presentations. We interviewed nine executive managers of a leading technology company about how they create business presentations for different meetings and different audiences. Thereby, we focused on which visualization types they normally use and whether they would accept new forms of visualizations such as information graphics, which are currently very popular. Due to the explorative character of the study, we used the grounded theory approach. Results show that design principles or effective visualizations are not known to the most interviewees. The interviewees rated corporate design, use of master layout, and templates higher than individually designed slides. The most popular visualization types managers use in presentations are bar and pie charts. The term "information graphic" was not known. Our conclusion leads to the following hypothesis: If a company wants to change or improve its communication, it will have to become aware of the power of visual storytelling and start an "iconic turn".
Departement: Angewandte Linguistik
Organisational Unit: Institute of Applied Media Studies (IAM)
Publication type: Conference Paper
DOI : 10.1109/IV.2011.28
ISSN: 1550-6037
URI: https://digitalcollection.zhaw.ch/handle/11475/1480
Appears in Collections:Publikationen Angewandte Linguistik

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