| Publication type: | Contribution to magazine or newspaper |
| Title: | Produkt-PR : Aufwand ohne Nutzen oder nützlicher Aufwand? |
| Authors: | Szyszka, Peter |
| Published in: | Marketing & Kommunikation |
| Volume(Issue): | 47 |
| Issue: | 12 |
| Page(s): | 44 |
| Pages to: | 45 |
| Issue Date: | 2003 |
| Publisher / Ed. Institution: | Galledia |
| ISSN: | 1023-8913 0255-7673 |
| Language: | German |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/14772 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | Applied Linguistics |
| Organisational Unit: | Institute of Applied Media Studies (IAM) |
| Appears in collections: | Publikationen Angewandte Linguistik |
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