| Title: | Produkt-PR : Aufwand ohne Nutzen oder nützlicher Aufwand? |
| Authors : | Szyszka, Peter |
| Published in : | Marketing & Kommunikation |
| Volume(Issue) : | 47 |
| Issue : | 12 |
| Pages : | 44 |
| Pages to: | 45 |
| Publisher / Ed. Institution : | Galledia |
| Issue Date: | 2003 |
| License (according to publishing contract) : | Licence according to publishing contract |
| Language : | German |
| Subject (DDC) : | 658.8: Marketing management |
| Departement: | Applied Linguistics |
| Organisational Unit: | Institute of Applied Media Studies (IAM) |
| Publication type: | Contribution to magazine or newspaper |
| ISSN: | 1023-8913 0255-7673 |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/14772 |
| Appears in Collections: | Publikationen Angewandte Linguistik |
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