Publication type: | Contribution to magazine or newspaper |
Title: | Produkt-PR : Aufwand ohne Nutzen oder nützlicher Aufwand? |
Authors: | Szyszka, Peter |
Published in: | Marketing & Kommunikation |
Volume(Issue): | 47 |
Issue: | 12 |
Page(s): | 44 |
Pages to: | 45 |
Issue Date: | 2003 |
Publisher / Ed. Institution: | Galledia |
ISSN: | 1023-8913 0255-7673 |
Language: | German |
Subject (DDC): | 658.8: Marketing management |
URI: | https://digitalcollection.zhaw.ch/handle/11475/14772 |
Fulltext version: | Published version |
License (according to publishing contract): | Licence according to publishing contract |
Departement: | Applied Linguistics |
Organisational Unit: | Institute of Applied Media Studies (IAM) |
Appears in collections: | Publikationen Angewandte Linguistik |
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