Title: Integrierte Kommunikation als Kommunikationsmanagement : Positionen - Probleme - Perspektiven
Authors : Szyszka, Peter
Published in : PR-Magazin
Volume(Issue) : 34
Issue : 12
Pages : 45
Pages to: 52
Publisher / Ed. Institution : Rommerskirchen
Issue Date: 2003
License (according to publishing contract) : Licence according to publishing contract
Language : German
Subject (DDC) : 659: Advertising and public relations
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Publication type: Contribution to magazine or newspaper
ISSN: 0342-8702
0015-7759
URI: https://digitalcollection.zhaw.ch/handle/11475/14771
Appears in Collections:Publikationen Angewandte Linguistik

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