Publication type: Book part
Type of review: Not specified
Title: Die eine Hand zum Gruss, die andere mit der Faust im Sack : Handelsradar
Authors: Reidenbach, Judith
Müller, Guido
Published in: Marketing 2012
Editors of the parent work: Köhler, Roland
Page(s): 90
Pages to: 93
Issue Date: 2011
Series: Jahrbuch Marketing
Series volume: 22
Publisher / Ed. Institution: Künzler Bachmann
Publisher / Ed. Institution: St.Gallen
ISBN: 978-3-9523902-1-4
Language: German
Subjects: Marketing; Konsumgut; Kooperation; Handelsmarketing
Subject (DDC): 658.8: Marketing management
URI: https://digitalcollection.zhaw.ch/handle/11475/14704
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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