Title: PR-Arbeit als Organisationsfunktion : Konturen eines organisationalen Theorieentwurfs zu Public Relations und Kommunikationsmanagement
Authors : Szyszka, Peter
Published in : Theorien der Public Relations : Grundlagen und Perspektiven der PR-Forschung
Pages : 149
Pages to: 168
Editors of the parent work: Röttger, Ulrike
Publisher / Ed. Institution : VS Verlag für Sozialwissenschaften
Publisher / Ed. Institution: Wiesbaden
Issue Date: 2004
License (according to publishing contract) : Licence according to publishing contract
Type of review: Editorial review
Language : German
Subjects : Öffentlichkeitsarbeit; Kommunikation; Kommunikationsmanagement; Betrieb; Unternehmen; Theorie; Public relations; Organisationskommunikation
Subject (DDC) : 659: Advertising and public relations
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Publication type: Book part
ISBN: 3-531-14044-2
URI: https://digitalcollection.zhaw.ch/handle/11475/14695
Appears in Collections:Publikationen Angewandte Linguistik

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