1. ZHAW digitalcollection
  2. School of Management and Law
  3. Publikationen
  4. Publikationen School of Management and Law
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dc.contributor.authorHari, Jürg J.-
dc.date.accessioned2018-12-19T15:45:59Z-
dc.date.available2018-12-19T15:45:59Z-
dc.date.issued2012-
dc.identifier.isbn978-0230580244de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/14027-
dc.language.isoende_CH
dc.publisherPalgrave Macmillande_CH
dc.relation.ispartofStrategic international marketing : an advanced perspectivede_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectVerkaufde_CH
dc.subjectPreisde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleManagerial challenges in setting prices : price-quality cues, role of the sales force and global issuesde_CH
dc.typeBuchbeitragde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.publisher.placeHoundmillsde_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end75de_CH
zhaw.pages.start61de_CH
zhaw.parentwork.editorMelewar, T.C.-
zhaw.parentwork.editorGupta, Suraksha-
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewEditorial reviewde_CH
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Hari, J. J. (2012). Managerial challenges in setting prices : price-quality cues, role of the sales force and global issues. In T. C. Melewar & S. Gupta (Eds.), Strategic international marketing : an advanced perspective (pp. 61–75). Palgrave Macmillan.
Hari, J.J. (2012) ‘Managerial challenges in setting prices : price-quality cues, role of the sales force and global issues’, in T.C. Melewar and S. Gupta (eds) Strategic international marketing : an advanced perspective. Houndmills: Palgrave Macmillan, pp. 61–75.
J. J. Hari, “Managerial challenges in setting prices : price-quality cues, role of the sales force and global issues,” in Strategic international marketing : an advanced perspective, T. C. Melewar and S. Gupta, Eds. Houndmills: Palgrave Macmillan, 2012, pp. 61–75.
HARI, Jürg J., 2012. Managerial challenges in setting prices : price-quality cues, role of the sales force and global issues. In: T.C. MELEWAR und Suraksha GUPTA (Hrsg.), Strategic international marketing : an advanced perspective. Houndmills: Palgrave Macmillan. S. 61–75. ISBN 978-0230580244
Hari, Jürg J. 2012. “Managerial Challenges in Setting Prices : Price-Quality Cues, Role of the Sales Force and Global Issues.” In Strategic International Marketing : An Advanced Perspective, edited by T.C. Melewar and Suraksha Gupta, 61–75. Houndmills: Palgrave Macmillan.
Hari, Jürg J. “Managerial Challenges in Setting Prices : Price-Quality Cues, Role of the Sales Force and Global Issues.” Strategic International Marketing : An Advanced Perspective, edited by T.C. Melewar and Suraksha Gupta, Palgrave Macmillan, 2012, pp. 61–75.


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