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dc.contributor.authorPolonsky, Michael-
dc.contributor.authorSchuppisser, Stefan-
dc.contributor.authorBeldona, Srikanth-
dc.date.accessioned2018-12-19T13:31:04Z-
dc.date.available2018-12-19T13:31:04Z-
dc.date.issued2003-
dc.identifier.isbn0646426249de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/13991-
dc.description.abstractThe paper proposes a model that allows relationships to move in multiple directions over their existence.de_CH
dc.language.isoende_CH
dc.publisherSchool of Marketing and International Businessde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectRelationship marketingde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleDeveloping relationships : a nonlinear processde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitute for Organizational Viability (IOV)de_CH
zhaw.publisher.placeSouth Penrithde_CH
zhaw.conference.detailsInaugural Australian Conference of the Chartered Institute of Marketing, Sydney, Australia, 20-22 August 2003de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawNode_CH
zhaw.pages.end66de_CH
zhaw.pages.start51de_CH
zhaw.parentwork.editorFalt, Helen-
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.title.proceedingsResearch in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volumede_CH
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Polonsky, M., Schuppisser, S., & Beldona, S. (2003). Developing relationships : a nonlinear process [Conference paper]. In H. Falt (Ed.), Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume (pp. 51–66). School of Marketing and International Business.
Polonsky, M., Schuppisser, S. and Beldona, S. (2003) ‘Developing relationships : a nonlinear process’, in H. Falt (ed.) Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume. South Penrith: School of Marketing and International Business, pp. 51–66.
M. Polonsky, S. Schuppisser, and S. Beldona, “Developing relationships : a nonlinear process,” in Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume, 2003, pp. 51–66.
POLONSKY, Michael, Stefan SCHUPPISSER und Srikanth BELDONA, 2003. Developing relationships : a nonlinear process. In: Helen FALT (Hrsg.), Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume. Conference paper. South Penrith: School of Marketing and International Business. 2003. S. 51–66. ISBN 0646426249
Polonsky, Michael, Stefan Schuppisser, and Srikanth Beldona. 2003. “Developing Relationships : A Nonlinear Process.” Conference paper. In Research in Contemporary Issues of Marketing : Best Paper Series of the Inaugural Australian Conference of the Chartered Institute of Marketing : A Research Volume, edited by Helen Falt, 51–66. South Penrith: School of Marketing and International Business.
Polonsky, Michael, et al. “Developing Relationships : A Nonlinear Process.” Research in Contemporary Issues of Marketing : Best Paper Series of the Inaugural Australian Conference of the Chartered Institute of Marketing : A Research Volume, edited by Helen Falt, School of Marketing and International Business, 2003, pp. 51–66.


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