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dc.contributor.authorPolonsky, Michael-
dc.contributor.authorSchuppisser, Stefan-
dc.contributor.authorBeldona, Srikanth-
dc.date.accessioned2018-12-19T13:31:04Z-
dc.date.available2018-12-19T13:31:04Z-
dc.date.issued2003-
dc.identifier.isbn0646426249de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/13991-
dc.description.abstractThe paper proposes a model that allows relationships to move in multiple directions over their existence.de_CH
dc.language.isoende_CH
dc.publisherSchool of Marketing and International Businessde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectRelationship marketingde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleDeveloping relationships : a nonlinear processde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitZentrum für Unternehmensentwicklung (ZUE)de_CH
zhaw.publisher.placeSouth Penrith, N.S.W.de_CH
zhaw.conference.detailsInaugural Australian Conference of the Chartered Institute of Marketing, Sydney, New South Wales, Australia, 20-22 August 2003de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawNode_CH
zhaw.pages.end66de_CH
zhaw.pages.start51de_CH
zhaw.parentwork.editorFalt, Helen-
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.title.proceedingsResearch in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volumede_CH
Appears in Collections:Publikationen School of Management and Law

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