Title: Sales force technology for the hospitality industry
Authors : Rios-Morales, Ruth
Crotts, John C.
Published in : Global hospitality and tourism management technologies
Pages : 136
Pages to: 150
Editors of the parent work: Ordonez de Pablos, Patricia
Tennyson, Robert D.
Zhao, Jingyuan
Publisher / Ed. Institution : IGI Global
Publisher / Ed. Institution: Hershey
Issue Date: 2011
License (according to publishing contract) : Licence according to publishing contract
Type of review: Not specified
Language : English
Subject (DDC) : 338: Production
Abstract: Advancements in Sales Force Automation (SFA) is rapidly changing the landscape in how meeting planners and hotel sales professionals do business with one another. This chapter highlights where those changes are occuring, why they are occuring, and what they mean to both buyers and sellers. The intent of this overview is to inform hotel owners and investors who are considering such an investment as to
Departement: School of Management and Law
Organisational Unit: International Management Institute (IMI)
Publication type: Book Part
DOI : 10.4018/978-1-61350-041-5.ch009
ISBN: 978-1-61350-042-2
978-1-61350-041-5
URI: https://digitalcollection.zhaw.ch/handle/11475/13733
Appears in Collections:Publikationen School of Management and Law

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