|Title:||Sales force technology for the hospitality industry|
|Authors :||Rios-Morales, Ruth|
Crotts, John C.
|Published in :||Global hospitality and tourism management technologies|
|Editors of the parent work:||Ordonez de Pablos, Patricia|
Tennyson, Robert D.
|Publisher / Ed. Institution :||IGI Global|
|Publisher / Ed. Institution:||Hershey|
|License (according to publishing contract) :||Licence according to publishing contract|
|Type of review:||Not specified|
|Subject (DDC) :||338: Production|
|Abstract:||Advancements in Sales Force Automation (SFA) is rapidly changing the landscape in how meeting planners and hotel sales professionals do business with one another. This chapter highlights where those changes are occuring, why they are occuring, and what they mean to both buyers and sellers. The intent of this overview is to inform hotel owners and investors who are considering such an investment as to|
|Departement:||School of Management and Law|
|Organisational Unit:||International Management Institute (IMI)|
|Publication type:||Book Part|
|Appears in Collections:||Publikationen School of Management and Law|
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