Title: Professionalism and rationalization in fundraising management : a contingency view of fundraising capability
Authors : Betzler, Diana
Gmür, Markus
Conference details: 11th ISTR Conference, Münster, 22-25 July 2014
Issue Date: 22-Jul-2014
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (Abstract)
Language : English
Subjects : Fundraising; Professionalisierung; Performance
Subject (DDC) : 361.763: Nonprofit organization
658.1: Organization and finance
Abstract: Despite the legitimate criticism regarding the advancement of the marketization of nonprofit organizations and the associated risk of diluting philanthropic motives and social missions, the professionalization of fundraising management in nonprofit organizations is progressing. Major international organizations as well as smaller nonprofit organizations are increasingly building up their internal fundraising capabilities; however, the constructs used in nonprofit research to describe and analyze this development have not yet been fully clarified. The proposed Index of Fundraising Capability presented here aims to amend this deficit. This index is a measure of the ability and capacity of an organization to raise money through the management of people and processes. It was developed by recourse to existing theoretical concepts of professionalism and organizational rationalization, and thus combines the involvement of professional fundraisers and the rationalization of the fundraising organization. We first outline the development of the fundraising profession in Switzerland. In a second step, we conceptualize Fundraising Capability by showing the connection between the involvement of professional fundraisers and the rationalized fundraising organization based on professional sociological approaches and institutional theory considerations. In the third step we develop a Fundraising Capability measure by (1) constructing and (2) combining an index of involvement of professional fundraisers and an index of rationalization of the fundraising organization. The resulting Index of Fundraising Capability and its relationship to relevant context or contingency factors is then analyzed by hierarchical linear regression analysis and discussed.
Departement: School of Management and Law
Organisational Unit: Center for Arts Management (ZKM)
Publication type: Conference Other
URI: https://digitalcollection.zhaw.ch/handle/11475/13687
Appears in Collections:Publikationen School of Management and Law

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