| Publication type: | Book part |
| Type of review: | Not specified |
| Title: | Langfristiger Unternehmenserfolg = Strategie + Innovationen + CRM |
| Authors: | Rüttimann, René |
| Published in: | Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie |
| Editors of the parent work: | Stadelmann, Martin Wolter, Sven Troesch-Jacot, Mireille |
| Page(s): | 119 |
| Pages to: | 130 |
| Issue Date: | 2008 |
| Publisher / Ed. Institution: | IO Industrielle Organisation |
| Publisher / Ed. Institution: | Zürich |
| ISBN: | 978-3-85743-728-1 |
| Language: | German |
| Subjects: | Unternehmenserfolg; CRM |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/13473 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute for Organizational Viability (IOV) |
| Appears in collections: | Publikationen School of Management and Law |
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