Publication type: Book part
Type of review: Not specified
Title: Langfristiger Unternehmenserfolg = Strategie + Innovationen + CRM
Authors: Rüttimann, René
Published in: Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
Editors of the parent work: Stadelmann, Martin
Wolter, Sven
Troesch-Jacot, Mireille
Pages: 119
Pages to: 130
Issue Date: 2008
Publisher / Ed. Institution: IO Industrielle Organisation
Publisher / Ed. Institution: Zürich
ISBN: 978-3-85743-728-1
Language: German
Subjects: Unternehmenserfolg; CRM
Subject (DDC): 658.8: Marketing management
URI: https://digitalcollection.zhaw.ch/handle/11475/13473
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: 
Appears in collections:Publikationen School of Management and Law

Files in This Item:
There are no files associated with this item.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.