Publication type: | Book part |
Type of review: | Not specified |
Title: | Langfristiger Unternehmenserfolg = Strategie + Innovationen + CRM |
Authors: | Rüttimann, René |
Published in: | Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie |
Editors of the parent work: | Stadelmann, Martin Wolter, Sven Troesch-Jacot, Mireille |
Page(s): | 119 |
Pages to: | 130 |
Issue Date: | 2008 |
Publisher / Ed. Institution: | IO Industrielle Organisation |
Publisher / Ed. Institution: | Zürich |
ISBN: | 978-3-85743-728-1 |
Language: | German |
Subjects: | Unternehmenserfolg; CRM |
Subject (DDC): | 658.8: Marketing management |
URI: | https://digitalcollection.zhaw.ch/handle/11475/13473 |
Fulltext version: | Published version |
License (according to publishing contract): | Licence according to publishing contract |
Departement: | School of Management and Law |
Organisational Unit: | Institute for Organizational Viability (IOV) |
Appears in collections: | Publikationen School of Management and Law |
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