Publication type: Book part
Type of review: Not specified
Title: Langfristiger Unternehmenserfolg = Strategie + Innovationen + CRM
Authors: Rüttimann, René
Published in: Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
Editors of the parent work: Stadelmann, Martin
Wolter, Sven
Troesch-Jacot, Mireille
Page(s): 119
Pages to: 130
Issue Date: 2008
Publisher / Ed. Institution: IO Industrielle Organisation
Publisher / Ed. Institution: Zürich
ISBN: 978-3-85743-728-1
Language: German
Subjects: Unternehmenserfolg; CRM
Subject (DDC): 658.8: Marketing management
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute for Organizational Viability (IOV)
Appears in collections:Publikationen School of Management and Law

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