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dc.contributor.authorRüeger, Brian-
dc.contributor.authorHannich, Frank-
dc.date.accessioned2018-12-04T13:33:32Z-
dc.date.available2018-12-04T13:33:32Z-
dc.date.issued2008-
dc.identifier.isbn978-3-7910-2757-9de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/13470-
dc.language.isodede_CH
dc.publisherSchäffer-Poeschelde_CH
dc.relation.ispartofCommunity Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffende_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectZMMde_CH
dc.subjectCommunityde_CH
dc.subjectCRMde_CH
dc.subjectKundede_CH
dc.subjectMarketingde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleCommunity und Kunde : die Bedeutung von Communities innerhalb des Customer Relationship Management (CRM)de_CH
dc.typeBuchbeitragde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
zhaw.publisher.placeStuttgartde_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end32de_CH
zhaw.pages.start17de_CH
zhaw.parentwork.editorKaul, Helge-
zhaw.parentwork.editorSteinmann, Cary-
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewEditorial reviewde_CH
Appears in Collections:Publikationen School of Management and Law

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