Title: Community und Kunde : die Bedeutung von Communities innerhalb des Customer Relationship Management (CRM)
Authors : Rüeger, Brian
Hannich, Frank
Published in : Community Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
Pages : 17
Pages to: 32
Editors of the parent work: Kaul, Helge
Steinmann, Cary
Publisher / Ed. Institution : Schäffer-Poeschel
Publisher / Ed. Institution: Stuttgart
Issue Date: 2008
License (according to publishing contract) : Licence according to publishing contract
Type of review: Editorial review
Language : German
Subjects : ZMM; Community; CRM; Kunde; Marketing
Subject (DDC) : 658.8: Marketing management
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Book part
ISBN: 978-3-7910-2757-9
URI: https://digitalcollection.zhaw.ch/handle/11475/13470
Appears in Collections:Publikationen School of Management and Law

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