Publication type: Book part
Type of review: Editorial review
Title: Eine Marke ein Versprechen : wie Werte und Emotionen die Nachhaltigkeit bei Zimtstern bestimmen
Authors: Reidenbach, Judith
Honegger, Philip
Scheidegger, Reto
Published in: Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
Editors of the parent work: Rüeger, Brian
Hannich, Frank
Page(s): 119
Pages to: 132
Issue Date: 2010
Publisher / Ed. Institution: Schäffer-Poeschel
Publisher / Ed. Institution: Stuttgart
ISBN: 978-3-7910-2945-0
Language: German
Subjects: Emotionalisierung; Werte; Zimtstern; Bluesign
Subject (DDC): 658.8: Marketing management
URI: https://digitalcollection.zhaw.ch/handle/11475/13465
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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