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dc.contributor.authorHein, Daniel-
dc.contributor.authorIvens, Björn-
dc.contributor.authorMüller, Steffen-
dc.date.accessioned2018-11-22T15:20:14Z-
dc.date.available2018-11-22T15:20:14Z-
dc.date.issued2015-
dc.identifier.isbn978-90-823-8330-0de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/13163-
dc.description.abstractWe test the connection between Customer Acceptance Tests (CATs) and New Product Success (NPS) for the first time using Qualitative Comparative Analysis based on data from a European tool manufacturer. We link results from 41 CATs conducted between 2009 and 2013 to NPS as rated by Product Managers and show that (1) an overall product evaluation of seven on a scale from one to ten is a necessary condition for NPS, that (2) tool features related to durability, performance, design & comfort and weight are a necessary condition for a superior overall product evaluation and that (3) product advantage vs. competition is a necessary condition for NPS. Our results support Product Managers how to assess results of future CATs and help them to determine what a good or bad customer feedback is.de_CH
dc.language.isoende_CH
dc.publisherEuropean Marketing Academyde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectInnovationde_CH
dc.subjectQCAde_CH
dc.subjectStage gatede_CH
dc.subjectMethodologyde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleCustomer acceptance tests and new product success : an application of QCA in innovation researchde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
zhaw.conference.details44th Conference of the European Marketing Academy, Leuven, Belgium, 26-29 May 2015de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.title.proceedingsCollaboration in researchde_CH
Appears in collections:Publikationen School of Management and Law

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